These efforts resulted in

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This is where marketing research surveys come in handy. You can gather information about audience preferences, validate their responses with trials, and then direct your time and money toward the mediums and subjects they’re most interested in. Creating exactly what your audience wants can churn out an impressive ROI. When working on a campaign for a prominent TV channel with original programming, we surveyed hardcore-loyal fans of a specific series (“Show X”) to find out what kind of content they were looking for. We identified them by asking, “Do you consider yourself a hardcore fan of ‘Show X’?” Once we had them screened in, we asked specific questions to narrow down the content they were looking for, such as: “What do you most commonly search for on Google regarding ‘Show X’?” “What are the biggest questions about ‘Show X’ that you have?” “What are you most excited to see in the next season of ‘Show X’?” Our results to these questions told us what characters the fans cared about the most, what storylines they wanted to see play out, what content they enjoyed reading, and some of their biggest questions.

If you conduct a similar survey, you can pinpoint what will resonate with your remote audience. Optimize the Content Format After we got the results of the survey on “Show X,” it was time to optimize. We conducted keyword research to Tanzania Email List ensure their blogs would drive maximum website traffic, and we optimized page titles, meta descriptions, heading text, page copy, and interlinking.  a 122% year-over-year increase in organic visitors. Webpages also landed Google featured snippets — a major win, considering that 43% of people won’t scroll down the first page of search results. While the ideal type of content varies based on industry and audience segments, it’s hard to go wrong with video.



Cisco projects that online videos will constitute 82% of all online traffic by 2022, and 85% of businesses say they already use video for their marketing efforts. You should look into creating videos that will garner your audience’s attention. Webpages featuring video content can be optimized for both search engines and engagement in a few easy steps: Make text formatting updates. Include CTAs like “Watch now” and “View now.” Create information sections with actors, genres, runtimes, and other pertinent details. Our similar efforts on “Show X” webpages led to a 1,057% year-over-year increase in total video plays. People are spending more time online than ever before.