Points to note about SMS marketing

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SMS marketing is similar to email marketing, but it is not the same. To get the most out of your SMS marketing, be sure to keep the following points in mind!

Obligation to obtain opt-in/opt-out
When advertising with SMS marketing, you must comply with the Specified Commercial Email Act, just as you would with email.

The Specified Commercial Email Act is a law enacted to prevent spam. When companies send SMS to users, they must take care to ensure that the messages they send are not considered spam. The

Specified Commercial Email Act stipulates the following:

When knowing the recipient of the SMS, we obtain permission to send SMS for promotional purposes.

To keep records of consent obtained for sending promotional SMS

Include instructions within the SMS message that allow users to stop or refuse receipt of the message.

Establish an internal response system in case of suspension or refusal of reception of emails

When delivering advertisements via SMS, permission obtained from users must be saved. In addition, a contact point must be set up to accept requests to stop or refuse to receive emails, and instructions to that contact point must be included. However

, there are exceptions to the Specified Commercial Bolivia Phone Number List Email Act. For example, in cases where the only purpose is to notify or remind a company, this does not constitute sales promotion or promotional activities, and is therefore not subject to the Specified Commercial Email Act.



If a company delivers advertisements via SMS without complying with the Specified Commercial Email Act, the company will be fined up to 30 million yen.
Furthermore, the sender will also be penalized, so be sure to comply with the Specified Commercial Email Act when conducting SMS marketing.

Use an SMS sending service instead of a mobile phone delivery
Image of sending SMS from the administration screen

When sending SMS to individuals as a company, use a dedicated SMS delivery tool that can be used on a computer instead of sending from a mobile phone.

Not only can you easily send mass messages, but you can also check the delivery rate and click rate. By analyzing the results of sending and using them for the next measures, you can create a PDCA cycle for SMS delivery.

In addition, by using an SMS delivery tool

, you can share the sending history with other employees. It is possible to visualize work within an organization and operate SMS as a team. If you are using a customer management system or marketing automation tool such as CRM or CDP, you can link the SMS delivery API and send SMS from the tool you are using.

Send trusted messages with name insertion
Reliable SMS delivery

Consumers prefer personalized messages that feel like they were made just for them, rather than standardized messages sent to everyone at once.

For this reason, even though SMS can only send a limited number of characters, be sure to include the recipient's name in the message.

For example, even if the content is the same as other recipients, just including the recipient's name can create the feeling that the message was sent just to you. In addition, there has been an increase in fraudulent SMS messages impersonating delivery companies, financial institutions, and major e-commerce sites in recent years.

Since fraudulent SMS messages are sent randomly and in large quantities, in many cases the recipient's name is not known, and they are almost never sent with a name attached. It is important to send a message with a name attached so that.