Are You Creating Content for Human Consumption

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Here are the six steps to developing an effective content strategy that's actually made for human consumption (from the perspective of a chef). By AJ Kumar July 28, 2022 Opinions expressed by Entrepreneur contributors are their own. Once someone gets a taste of what you create, are they hungry for more? Creating and consuming great content is no different than creating and consuming a delicious, healthy meal. They both have a direct impact on our mental and physical health.

Creators, like chefs, must understand the importance of our Whatsapp Number List audience connecting with our creations, leaving them feeling better and craving more. Just as we watch what ingredients we consume in our bodies, we must watch what information we consume in our minds. As creators , it is critical to handle this responsibility with care, knowing that your content can influence someone's mood, energy and experiences. Are you creating content for human consumption? Let's dive into the analogy of successful content creators as professional chefs. 6 Key Tips to Level Up Your Content Marketing Strategy 1. Making the menu: content strategy We begin by building with the end in mind. We know how we want our audience to feel and our content to taste when they leave our table.Our content strategy is the menu that outlines our plans for what delicious content we will serve. It's essential to understand the value of investing time and energy into strategically planning our content recipes and thinking through an outline of the big-picture experience. We can think of planning our content strategy as we would a multi-course meal.

We want to have content that serves as an appetizer or a lead magnet. This gives our audience a small taste of what's to come. In the appetizer, our objective is for them to click on our profile craving more. With content, this might look like an entertaining video using trending audio that grabs attention or an inspirational video that feels relatable and addresses a problem personal to them. The main course, the bulk of our content, is where we bring the most value. This should include a variety of videos that educate, engage and build relationships.Every audience member should feel like they are sitting at the chef's table with warm bi-directional conversations, answering questions and learning together. Lastly (and my personal favorite), we must include dessert. We want to sprinkle in opportunities to surprise and delight. This is the meal that changes our audience's perspective, fills a craving and leaves them thinking about their experience — eventually coming back for more.