Enhance Readability With More Contrast Between Text and Background Color

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Designer Aesthetics Aside for a Moment, if You're Serious About Closing Sales, You Want to Do Everything Possible to Increase Readability. Darken the Text, Lighten the Background. I Might Also Pop the Point Size Up a Little. Don't Make It Hard for Your Visitor to Read Your Material. Understanding Sharepointclick Image for Larger View Bonus: Be Strategic in Your Use of Pop-ups/pop-unders … and Test Some More. When I Visited

Your Original Landing Page, I Got a Pop-up in My Fax Lists Face Well Before I Had the Chance to Read Word One of the Page Content. Very Oft-putting to Me. (for Some Visitors, It Might Be Reason Enough to Exit the Site Right Then and There.) It Interfered With My Ability to Engage With Your Message. I Also Noted That the Pop-up Didn't Support a Sale, but Offered Me the Chance to Get on Your Mailing List – Again, Well Before I Had Enough Information to Make a Decision About You, Your Product, or Your pany. I'd Remend Testing Some Sort of “pop” When a Visitor Tries to Leave Your Page. You Could Use the Pop as a Reminder About the Free, No Obligation Preview or, to Help Ensure Folks Don't Leave Without Leaving Something of Themselves Behind, Invite Them to Join Your Mailing List. Keep the Message Short, Concise and to the Visitor's Benefit.

My Thanks to Bjorn Furuknap for His Supreme Patience and Support of Heifer International. Look for My Next Makeover in Approximately 4 Weeks. Here's Your Chance to Be the Copywriting Maven's Next Landing Page Makeover! Got a Landing Page That's More Poop Than Pop? Willing to Share With Copyblogger Readers? Prepared to Put a Little of Your Own “skin in the Game” for a Maven Makeover? Then Follow Your Click to Maven's Landing Page Makeover Page for All the Details. (the Response to the Return of the Copywriting Maven Makeovers Has Been Tremendous – Thank You! The Downside is I'm Booked for New Gratis Critiques Until 10/15/09. If You're Interested in a Private Critique/makeover or Other Services, Please Email Me Directly.) Filed Under: Copywriting , Landing Pages Roberta Rosenberg Roberta Rosenberg is the Director of Marketing &Social Media for the American Co