How to Write Interesting Content for a “Boring

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The secret to making so-called boring source material work is almost shocking in its simplicity. It's not necessarily about conducting market research, writing style, creating expensive infographics, or the having the right connections. All of that is very useful in creating compelling content — I'd even say it's all required — but the essence of “interestingness” stems from one basic content commandment: Always ask the right questions. Don't buy it? Malcolm Gladwell can get over two million people to watch a video about spaghetti sauce by asking one interesting question:

Why do brands sell so many styles of spaghetti sauce when they used to sell only one? Let's take a look at why this approach works … There are no boring topics, only boring content creators As an experiment, let's pick a boring topic and see what we Jewelry Retouch Service can come up with. How about coffee cups? Boring enough for you? Take a few moments and dig for the right questions that may reveal some interesting article topics … Who invented the first coffee cup and how did they get their inspiration? What makes people think they need to drink coffee from a coffee cup and water from a glass?


When do coffee cup sales rise and what does that tell us about the American public? Where are coffee cups made, and why not somewhere else? Why are we drawn to novelty coffee cups with phrases like “World's Greatest Dad” on them? How does a coffee cup get all the way from China to the US and still sell for a profit? See what I did there?and why not somewhere else? Why are we drawn to novelty coffee cups with phrases like “World's Greatest Dad” on them? How does a coffee cup get all the way from China to the US and still sell for a profit? See what I did there?