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After analyzing the changes in SEO trends in detail, the question arises: what should brands do? If you can't fool both the system and the search engines into thinking your website has great content, your best bet is to create it.
It is more important to build a reputable and relevant brand on certain topics rather than just focusing on how to rank keywords in high positions. Relevant, quality content and a good content distribution strategy, especially at a time when users increasingly tend to find content through channels like social media networks will certainly pay off.
As for search engines, a high time on site is also a sign of quality. They will be very pleased when your website provides great content while the search engines will recognize your site with strong engagement metrics.
Along with that, the user experience on the site is also a decisive factor and directly affects the level of customer interaction. Is the site loading speed fast enough? Is it optimized for mobile devices? Have you been hacked recently? Don't forget to analyze search related factors using Google Webmaster Tools or Bing Webmaster Tools.
Analyze search-related factors using Google Webmaster Tools to find yourself the most effective direction
Analyze search-related factors using Google Webmaster Tools to find yourself the most effective direction
Businesses can also actively influence search queries by focusing on branding. A great branding strategy to raise awareness will contribute significantly to influencing whether users choose your brand name to start searching or not?
In the end, the basic SEO work is still quite necessary. Marketers focus Job Function Email List on keyword rankings but forget that before Google can establish rankings, it must crawl and index a website. So double check and make sure that Google bots can easily crawl your site.
And is traditional SEO really going to die?
Traditional SEO may be dead, but the SEO mindset is not. SEO experts focus on optimization with one purpose: to get their pages to get better search engine rankings. They are always on the lookout for new trends in their field and aren't afraid to try new tactics if they help improve rankings. Their obsession with UX and quality content is perfect proof. Although SEOers are not writers or programming experts, they will certainly be willing to invest to achieve the desired results. Besides, patiently researching content ideas and checking the authority of websites is something they will not ignore.
SEOs are especially creative in finding loopholes. Even though search engines have gotten smarter and most of the old techniques no longer work, they understand that search engines are not a perfect "brain" and there will always be a way to do this. exploit loopholes. The tabloid, sensationalist news is a prime example. Why are articles from such disappointing sources able to rank so high? That's partly down to user engagement.
As SEO continues to change, there will always be issues that need to be addressed. Can a keyword rank high when you don't optimize? Can a website achieve good rankings without an SEO strategy? The answer is simple but not easy. However, there are a few ways you can completely master it – focus on quality content: build brand credibility, create trust in search engines, fulfill user needs. and create engaging customer experiences. SEO is no longer the rules. Instead, it is a choice that forces businesses to make trade-offs: help search engines bring value to their users or become a spammer? The decision is up to you.
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发表于 2023-3-4 13:15:09
