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If a product that has been launched for a long time continues to experience a decline in quality, what needs to be done? Innovation is a way that is expected to help improve product quality, especially to meet all the needs of users. When carrying out an innovation, you don't need to completely change the product. Make changes only to the part that is really needed. See which parts need quality improvement and adjust them to market needs.
The rest, you still need to maintain what is characteristic Indonesia Mobile Number List of your product. 2. Marketing innovation is meeting customer needs. The analogy is, the product you create is needed to answer demand and can be used by many customers, right? Of course, over time, customer needs will change too. Thus, product and marketing innovation by adjusting to customer wants or needs can extend the use of your product.
Also Read: 3 Examples of Successful Product Branding So far 3. Creating New Markets Another goal that product and marketing innovation has is to create new markets. Making some changes to your product, such as adding several features that are enough to help customer needs, will be able to attract new customers. Surely they can become your loyal customers later.

4. Improve Product Efficiency The clear objective of product and marketing innovation is still in an effort to increase the efficiency of the product. For example, innovative products that make it easier for users to fulfill their needs without taking a long time. You can see this statement for yourself with the presence of pick-up and drop-off application services, which are now continuing to make changes such as exploring shopping and other service options.
Benefits of Product and Marketing Innovation Product and marketing innovation also has several benefits. One of them is being able to increase customer satisfaction with products and maintain the continuity of the business that you are running. Not only that, but there are other benefits.
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