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One of the secrets of a successful marketing strategy is to be properly visible. To do this, it is possible for companies to create advertisements on search engines or social networks, for example. Several media already exist to offer this possibility to professionals, such as Google Ads or Facebook. A new platform has been established among its latest: Adobe Advertising Cloud. It claims to be the only media buying platform, which sets it apart from its competitors. Your SEA agency gives you more details about this newcomer.
Adobe Advertising Cloud to create ads Adobe is best known for its graphics software , such as InDesign, Photoshop, and Illustrator, to name the best known. However, the company has taken the decision to extend its offers and to offer fax list professionals the opportunity to highlight their brand on different media. Adobe therefore slips among the competitors of the unbeatable Google Ads. The "new" advertising management slips among the DSP platforms - for Demand Side Platform - of the market. Contrary to what one might think, Adobe Advertising Cloud has not been released recently. This company has been around for over 2 years now.

The many features offered by Adobe Aiming to help businesses develop their digital advertising strategy , Adobe Advertising Cloud offers various features to its customers, which are divided into 4 distinct categories DSP, SEO, TV and Creative; each offers its own tools. Its main activity is DSP, which allows professionals to make and optimize their purchases of advertising space. This advertising platform aims to be as complete and independent as possible. It provides professionals with all the necessary tools to optimize their strategy and facilitate the management of advertisements . Among them, you will be able to find a multi-screen planner, which will allow you to plan and buy your spaces in the same place. You will also be able to select a multitude of different targets according to various criteria.
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