|
|
Furthermore the sampled specification questions and the extent to which the testers were free to answer the questions were of great relevance for further analysis and procedures of brand analysis. what's the result The results of brand analysis can be represented numerically, graphs or with the help of other visualizations. The aim here is to present the results of brand analytics in a clear and understandable way so that relevant employees can quickly understand and use them. This enables targeted brand management measures to be implemented quickly. Benefits of Brand Analytics What does the brand actually communicate.
What does the target group really get from a given corporate communication Philippines WhatsApp Number List What does private label represent and where is the potential for development As a result, what does a more successful brand positioning look like These questions can be clarified after a successful market analysis. It is often used as a starting point for successful brand management to identify undesirable developments, counteract them and or continue to strengthen the brand. Brand analysis often forms the basis of a successful brand strategy. They reveal what brand content a company already has, while providing the basis for defining brand value.
A company's brand strategy includes conditional, long-term and global action plans to achieve brand goals. The main goal of brand strategy is the development and increase of brand value, which in turn can be defined as the strategic and financial value a brand can bring to a company. advantages to the company; on the one hand, a strong brand has a positive impact on prices, leading to possible higher prices in the market. In addition, a high brand value can reduce the cost of entry to the market because the brand already has a high degree of recognition. Furthermore, a strong brand increases the likelihood of brand transfer, which makes it possible to offer multiple products under the same brand.
|
|
发表于 2023-3-27 18:43:30