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Welcome to Rendez-vous Marketing, the podcast whose mission is to help you develop your online customer acquisition. I invite digital marketing experts, entrepreneurs or CMOs to decipher with them the digital marketing strategies they have used for their business and which have worked well, whether Facebook Ads, content creation , SEO, video and more.
Also listen to the episode on Apple Podcasts // Spotify // Google Podcasts Today, I am pleased to Italy phone number list receive Sébastien Tortu, the founder of the Boost Conversion collective, an agency specializing in optimizing the conversion rate of e -tradespeople. Their real difference compared to other agencies of the same type is that they do not just do technical CRO. Boost Conversion is above all a group of experts in brand strategy, copywriting, UX, AB testing and development. Because according to Sébastien, converting a site.
is not just about moving a few buttons on the site or adding a few more pictograms to describe your products. This was the whole theme of the discussion I had with Sébastien for more than an hour and a half. We have seen together, through practical cases, that the conversion of an e-commerce site is optimal when you have a strong brand and a site optimized for conversion. In other words, if you have a great looking site.
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