Matching conversions to campaigns will help

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Thanks to it, we can add conversions at the level of individual campaigns, not the entire account. This is especially important if you have campaigns at different stages of the purchase funnel. The change is strongly associated with smart campaigns that strongly base learning on conversions. With more possibilities, we get more ways to customize them. It seems to me that this is a very good move on the part of Google.  customers better understand our strategies for them and analyze them based on the right data. On the other hand, it gave the specialists more optimization possibilities. Ultimately, this should result in more campaign types appearing in accounts, and thus more budgets spent on promotion in Google Ads.
  
Gallery Ads We have already written about this change on our blog in the article Gallery Ads - a new ad format for mobile devices from Google . It was presented at Google Marketing Live 2019. Gallery Ads is a new image-based mobile advertising format. The user will be able to see photos characterizing the brand even before entering the website. Shopping campaigns have significantly improved in-store sales, and china phone number list I feel like this change has similar potential. Well-chosen graphics for advertisements will increase the conversion rate to the website, and the user who is already on it will know what to expect. Forecast for 2020 2019 was definitely the year of automation. Smart campaigns in Google Ads accounts are no longer a novelty, but a necessity to keep up with the competition.



Constant automation will mean that marketers will have less and less control over campaigns in 2020. Fortunately, Google is constantly making changes so that we can be as accurate as possible about the goals of all Smart campaigns. However, for our offer to stand out, we will have to focus more on strategy and creation than optimizing bids, and the ads themselves will become even more personalized thanks to the high availability of data. Our work will be more based on writing scripts and analyzing data than manual work on accounts. The winners will be brands that will be able to keep up with new products on the market and new platforms for promoting services/products.