Don't direct potential customers to other pages

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Make sure potential customers can process their transactions on one page. Because, if they need to change pages several times, the transaction process will feel longer and more complicated. Provide the option to start transactions without an account – For new customers, sometimes they don't have enough time to create an account when starting a transaction. So, make sure you provide the option to initiate transactions without an account. 6. Do a Remarketing Campaign In addition to taking care of potential customers who have entered the purchase stage.

You also have to pay attention to potential customers who are stuck in the consideration phase and never make a purchase . There are several reasons why they still haven't decided to buy. It could be that they have forgotten Uk Phone Number List about your product, are lured by a competitor's product, or still feel that now is not the right time to buy. To solve this problem, there is one solution you can try, which is to do a remarketing campaign . Well, remarketing itself is a strategy to attract back potential customers who have interacted with your business. You do this by displaying your product advertisements to potential customers who have not made a purchase.



The advertisement itself can be displayed on social media, search engines, or YouTube. If you want to know more about how remarketing works, you can read our article on the Facebook Pixel , which is a tool that can be used to run remarketing campaigns on Facebook. 7. Create a Loyalty and Referral Program Finally, you need to bind your consumers by using a loyalty program . That way, your consumers can be interested in making repeat purchases . As the name implies, a loyalty program is a program created to build consumer loyalty to a brand. This is one of the most important parts of the digital marketing funnel because loyalty programs are a great tool to tap into potential existing customers.