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Cookies With the imminent removal of third-party cookies (particularly on Google) and once these changes take effect between 2022 and 2023, it will be important for marketers around the world to identify and implement alternative methods. Below we offer you 4 solutions to best prepare you for this third-party cookie-free future. 1. Focus on proprietary data With the imminent disappearance of third-party cookies, the first suggestion we can give you is to fall back on alternative sources to collect similar types of data . We are talking about first-party data, or proprietary data . What exactly is it about? Proprietary data is nothing more than all.

The information that you can collect directly mobile number list from your current customers or from users who visit your website or interact with your profile on social networks (for example on Facebook or Instagram). The first-party data can be obtained from the list of subscribers to your mailing list, or by analyzing the purchase history of your customers. In the case of social networks, however, an example of proprietary data can be the analysis of the engagement produced by your content, such as comments or shares. With a package of proprietary data at your disposal, you will be able to better identify your users based on their activities, purchasing behavior and preferences.




You will be able to be more accurate in personalizing the offer on each of the channels you will use in your marketing strategy. However, in some cases this may be easier said than done: customers want an offer that is as personalized as possible but without sacrificing privacy.  both conditions of this request can be difficult , because a promotional offer, in order to be personalized, needs unique identification data for each customer. Without the possibility of using third-party cookies collected on a search engine such as Google or without the unique identifiers of the devices, for example the Apple ones based on the iOS operating system, this operation could be complicated. But there is a solution . As you know, numerous CRM.