Eight reasons your online store isn't selling

seo969875

Think about the payment options, guarantees and securities that you offer as a company and display them prominently; Show people who want to book that they are not alone, (only if this is the case of course) to deprive them of the feeling of fear; In particular, show recent reviews from guests who have been on holiday in the past period. Tips for Search and Display campaigns with Google Ads and Microsoft Ads: Add negative keywords if you do not want to be found on search terms in combination with corona, coronavirus, travel advice , etc.

Scale down your campaigns in budget, for example only focus Australia Phone Number List on in-market target groups; Pause campaigns for destinations where there is a lot of unrest and allocate your budget to destinations that still generate bookings; Create new campaigns based on keywords such as safe holiday countries or corona-free holiday ; Think of your campaigns that use Automation and Smart Bidding. Make sure that enough conversion data remains in your campaign; Exclude Display placements around articles about the coronavirus and travel advice; Campaigns for those who still venture abroad. Offer them last minutes with a discount and start an SEA campaign on this. Email marketing tips: It is important to keep communicating with potential bookers. The situation is there, you can speak about it.




Email is a perfect medium for this. This is how you help consumers in this day and age; Send an email to regular bookers who have not yet booked for next year. Inform well about which trips, arrival periods and destinations can be booked. Social Media Tips: Think of social media such as Instagram, Facebook, LinkedIn to provide good information. Also remember to use Stories as it is widely used by consumers; Do you want to run advertising campaigns? Focus on acquiring leads, so that you create a valuable target group that may want to book at a later time; Create an advertising campaign that leads to your FAQ, for example in combination with retargeting for visitors who are orientating.