How to prepare for work in other countries

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As we said earlier, the brands we listed created an aura of"foreignness" around them in terms of its relevance to the consumerand the market. In general, repositioning and rebranding is the first and maintactical decision when a business needs a new breakthrough, entering a newmarket, expanding or changing the target audience, adapting to new trends andglobal agendas. Rebranding is a change in positioning with the mandatorytransformation of all the visual attributes of the brand. Should brands changetheir positioning now, and what do their customers expect now.

The answer is simple - you need to keep your finger on thepulse, be in Australia Phone Number List constant contact with your customers, be those who they reallyneed. In the current reality, some brands will indeed need to make adjustmentsto their positioning and rebranding. This will allow you to "rebuild"from competitors, occupy your niche, understand what are their differences andcompetitive advantage. How to do it? Conduct surveys and research. Feel free toask your target audience for opinions on creatives and ask questions aboutproduct, service, and quality.

The cheapest way is to ask customers on your social networksand stores. The highest quality is to launch a tracking project with a researchagency. Stay in the market. Stay on the lookout and track the actions ofcompetitors - from repositioning and holding promotions to changing the productline and pricing. Instruct PR people to do weekly monitoring, and marketers toset up a parsing system for scanning sites with a product or launch a productanalysis system manually. Be on the agenda not only within your market segment.