Your Current Branding Misses the Mark

Abrarhasan

Maybe your original branding never performed as well as you wanted. Maybe you’re making one of the common bad branding mistakes. It’s a reasonable misjudgment—what we think our brand should be before we launch can be worlds apart from what it needs to be when we open up shop. You don’t have to stick with a flawed brand design if it’s hurting your business. A quick rebrand, even just a partial rebranding, can resolve what doesn’t work without harming what does. You want to distance yourself from a bad reputation If people start associating your logo, brand name, etc., with a company misstep, it might be best to offer them something new and different to distance themselves from negative connotations. This isn’t a perfect solution—some customers aren’t so quick to forget. And it takes time to implement new policies and fix errors.

However if you’ve acknowledged your mistakes and worked hard to correct your mistakes, rebranding might help your brand move forward. You don’t stand out enough from your competition Products on grocery store shelf Via Pexels. If your competitors are targeting the same audiences you are, it makes sense that they use the same branding strategies, after all, you both have the same end goal. That’s why you often see similar products with similar packaging, or different companies in the same industry using the same colors. In situations when it’s hard to tell you and your rivals apart, a rebrand can give you a new face that stands out. You can background remove service even use your competitor’s branding to your advantage by designing something that looks better next to it. Your company structure has changed Mergers, acquisitions, new leadership, new policies… rebranding is a great way to tell the world your company is going in a new direction. Of course, this isn’t always necessary—if it ain’t broke, don’t fix it—but in situations where the brand personality is changing from the inside-out, rebranding can broadcast that your company is evolving.



Time makes fools of us all Think you’re off the hook because none of the other warning signs apply to you. Think again! At some point or another, every company should rebrand, if not after a few years then after a few decades. Doritos logo then and now The original Doritos logo from 1964 and its modern rebrand Society’s visual tastes and styles never stop changing. Consider the aesthetics of the 1970s versus the aesthetics of the 1920s versus the aesthetics of ancient Greece. Certain looks are associated with certain time periods, and before long your “modern” logo is going to look outdated and old. It’s best to rebrand yourself periodically, although the precise intervals depend on your company, industry, and target customers. Still, it’s a discussion your company should be having every few years, especially if you notice the trends shifting.