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Times in a year and your ad needs to be submitted three months before it hits the newsstand. However, with digital marketing, you can advertise a sale on a whim. For example, once you have built up a large enough email list, all it takes is a few lines of ad copy and the push of a button to advertise your latest sale and you’ll still see a return on your efforts.
Digital advertising can be easily tracked. Digital marketing’s main benefit over offline marketing is that you can easily track everything. You can track how many times your ad was clicked on vs. how many times it was viewed. You can track how many people opened up your email newsletter. Analytics is the biggest boon to digital marketing and is something you can take advantage of easily.
Digital ads can be updated quickly. Did you decide you wanted to send a different message than the one you just put out? You can easily update your website or change your online pay-per-click ad to reflect your new messaging. Not so much with offline advertising. If you spot a typo after your coupon has gone out, you’re stuck with it.
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发表于 2023-9-5 02:13:59