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If instead this digitally enriched world were projected directly before our eyes via a viewer, what would change? If things went like this - that is, we visualized digital elements such as road signs superimposed on the physical world for example asphalt - we would really have the definitive version of the integration of the two worlds, which would merge into a single solution allowing us to overcome all the limitations of the other solutions identified so far. Easy to say, much harder to do. It was even when Google unveiled the prototype of its augmented reality Google Glass.

The project quickly failed not only due to the high cost $ , and the fact that they made both the wearer and those nearby uncomfortable, but above all due to the lack of a killer app that would really make the advantage of these evident. smart glasses compared to regular smartphones. History seo expater bangladesh ltd incredibly repeated itself almost ten years later with Magic Leap , the most promising and ambitious startup in the sector which, however, in , announced the dismissal of a thousand people about half of its staff and the desire to abandon the conquest of mass market to focus exclusively on the corporate market.



A dramatic downsizing for the company, founded in Florida in , which for many years kept the digital world in suspense, sipping demos that showed an immersive augmented reality in which digital dragons peeped into the physical environment and in which notifications of social networks appeared directly before our eyes. Magic Leap was the most promising unicorn in the hardware sector a company capable of raising financing amounting to . billion dollars from giants such as Google, JP Morgan, Alibaba, AT&T, Morgan Stanley, the Saudi Arabian public fund, Qualcomm Ventures and more. However, when the time came to market its first product, called Magic Leap One, towards mid- , the enormous expectations translated into a very painful flop.