Probe Deeper Into Customer Psychographics Exploring

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Everything from hobbies to favored brands Pipe Dream Brewing Gummy-bear beer: social media shows what your target audience likes, via the Boston Beer Guy Dig deeper into digital data Similarly, a website can be both a platform for your business and a gold mine of audience data. Google Analytics can help you track the performance of different website pages and topics, as well as tracking the performance of social media posts—Hootsuite is a specialist in the latter. Even without analytical tools, social media is vital for seeing what people are saying about your brand.

Including what colors are cropping up on their community image manipulation service platform landing page Insta feed and who they’re following on TikTok or Twitter. Plenty of research can be done online and everything from opinion-led blogs to data-driven research papers can help you explore specific demographics and product niches. A simple internet search can uncover gems, while major companies like Nielson offer a suite of services for businesses looking to investigate and expand. All these tools can help you segment a potential audience, allowing you to target your products and campaigns successfully.


Your target audience might even feature on your branding, as in this landing page by Adam Muflihun Bring your target audience to life — Any analysis of the data you’ve collected should factor in a few key questions. How does the target audience that the data identifies match up with your current customer base? If the two do not match up, how do you plan to target the new audience while retaining existing customers? In the ’90s, part of Nintendo’s strategy for marketing the Game Boy was to aim not at the 9-14 year-olds who already were their main audience, but at the elder brothers.