By not having to load them

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Many images are too high resolution for their purpose on a website. On the other hand, it is important to pay attention to the formats. The most common are jpg, png and gif. Other formats, such as tiff, have a large amount of information that we do not need when viewing an online site, but which make the file heavier. Activate cache on the server The cache function allows a server to store the most frequently used elements of a site in its working memory.
into memory over and over again, the server saves time, improving its response times. The way to activate the server-side cache depends on each hosting and/or platform used to build the website. Sites with HubSpot have it activated by default, while in Wordpress you can use plugins like this one . Another resources Google compiles a number of additional technical recommendations in its PageSpeed ​​Insights resources. Additional information on different ways to America Cell Phone Number List improve loading speed can be found at this link , including: Avoid redirects to landing pages. Enable compression. Take advantage of browser caching. Minify resources. Optimize CSS delivery. Prioritize visible content. Remove JavaScript that blocks content rendering. The link also references some things we've covered in this post, such as image optimization. Tools to evaluate loading speed Nowadays there are many tools that can help check the speed of a site. Our first recommendation in this regard is to use PageSpeed , from Google.





The specificity of the test and its complete list of recommendations make it a very valuable resource. Other tools to consider are: Website Grader , by HubSpot. Website Speed ​​Test , by Pingdom. Nibbler , by Silktide. A high-performing website is essential for good business. I hope these resources helpReturn on Marketing Investment: ROI, ROMI and ROAS 05/11/21 08:15 Share How are the benefits of our marketing actions calculated? roi, romo, roas Every person who invests expects to receive a return. Otherwise, we are not talking about an investment, but rather an expense. Investment and return are two inseparable aspects, which influence each other, to the point that they can only multiply together.