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People want to buy, not read long texts": Anyone who manages e-commerce according to this principle is not doing themselves any favors. SEO copy for online stores is an often underrated but highly effective method of gaining customer interest and ultimately increasing sales. Here you can read how it works! What are SEO texts for in e-commerce? Done correctly, SEO content requires a certain amount of time. So why should an online store's marketing team do this extra work? Here are some of the many good reasons: After the home page, category pages generate the most traffic . This is because, at the beginning of the customer journey, they are looking for categories rather than specific products. Texts on product and category pages are a simple way to create internal links and therefore make it easier for both users and the Google bot to get an overview of the website.
There important keywords can be covered with non-commercial blog articles/guides. In other words: if an online store does without SEO texts or manages them negligently, this becomes a lot of wasted potential. Do you want to do better? seo So, read on! Below we will talk about the most important steps for SEO texts in the field of e-commerce. Step Keyword Research Planning is everything, especially C Level Contact List when it comes to SEO texts for online stores. Keyword research should take place before you even write a single line. The meaning behind this is quickly explained: during this process you will discover which keywords are still to be covered and where there is room for improvement. These improvements may include merging multiple pages or creating new pages for specific subcategories. In the course of keyword research, the following questions, among others, are decisive.
Which keywords are commercial and which are informational ? What type of content best fits the corresponding keywords (guide, category page, product page How does the keyword fit into the store hierarchy ? It makes sense to divide the keyword into the following levels: Home Page Category Subcategory Product Is there a danger of keyword cannibalization are there possibly two pages that should have the same ranking for the same keyword? We take advantage of this point to make an observation: naturally, the search volume for individual keywords is an important benchmark for research. But it is equally important that the keyword assigned to a page matches its content. If, for example, you Google "buy sleeping bag" and then end up on a category page that primarily offers sleeping mats, you will most likely leave the page irritated and miss the point.
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发表于 2023-12-10 15:05:11