Storytelling: The art of telling stories

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As Maya Angelou said: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” That's what Storytelling is about, transmitting emotions and making your consumers feel , that way you will belong to a space in their heart. Do you want to know more about Storytelling? Keep reading!






WHAT IS STORYTELLING?
Storytelling is a fairly successful technique used in marketing, which tries to tell you a story to transmit the values ​​or message desired by the brand, instead of transmitting a message in a rational way.

This is an emotive way to reach and move the consumer, which is much more effective than a simple message that conveys information in an uninspiring way.



BENEFITS OF STORYTELLING
We have said that Storytelling is a successful technique, but what benefits does it bring us exactly?

Build loyalty and increase sales: Storytelling increases consumer confidence in the brand that Telegram Number Data carries it out, so it ends up building customer loyalty and attracting and increasing sales.


Virality: The content generated by Storytelling usually moves the users who experience it, so they want to share it and in this way it ends up spreading and going viral.


Easy to remember: Emotional memory can be more powerful than rational memory, so if we manage to make a place for ourselves in it through Storytelling we will greatly increase the chances of success.




TYPES OF STORYTELLING
There are different types of Storytelling depending on the nature of the story you want to tell, let's see what some of them are:

Fictional: As the name suggests, these are invented stories that have nothing to do with reality nor are they based on real events.


Historical: These stories show the brand's journey, which can help convey a company's professionalism and years of experience.


Product consumption: It is based on simulating what the consumer's experience would be like when hiring our services or products, creating a story in which the characters interact with the brand.