Making sure that interactive content is running

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These firms might have a high cost but will specialize in creating interactive content that drives real results. 4. Execute Your Plan to Create Interactive Assessments There are a wide variety of tools to help you create interactive content in-house if hiring an outside agency is outside of your budget. Ion Interactive, for example, helps you cover the stops needed to develop different types of interactive content and provides a platform to facilitate the process of creating your company’s content. The team behind Ion helps with graphic design, writing, designing, and marketing your assessments to your customers.

Finding the right tool for your needs might require a bit of playing around to test the abilities and the best choices to create interactive assessments that meet your goals. Once you’ve determined the best platform, you can begin creating your assessments based on the Saudi Arabia Email List goals you set previously. As with all interactive content, you want to make sure you test and run quality assurance on your assessments before you distribute them among your audience. smoothly is key to guaranteeing higher rates of success. discover interactive content 5. Launch the Assessment and Share with Your Audience After you create interactive assessments that are in line with the interests and goals of your ideal buyer profile, you now have the job of launching the assessment and sharing it with your audience.



There are many different ways to get your assessment in front of your leads and prospects, and you should use multiple channels to get the best responses. You can promote your interactive assessment through social media channels, including both your regular feed and paid ads. You can also try emailing the link to your interactive assessment to a curated list of leads, or add a button or pop-up on your site to direct traffic to the right page. 6. Collect Customer Data The final step of a well-rounded interactive assessment strategy is to ensure that you are collecting important customer data. During the course of the assessment, you’ll be collecting feedback on questions and concerns that you’ve posed to customers as well as personal data like emails and names. When you have your customer data collected, you can use it to improve a number of business functions in your brand.