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As you can tell, there are numerous reasons why marketers spend a ton trying to get each of their landing pages to be high converting. The truth? They might not need to put in all that time, money, and effort if there are other opportunities available from a landing page that doesn’t convert nearly as often. HOW TO INCREASE YOUR ONLINE CONVERSIONS How Important Are High Converting Landing Pages? Don’t get us wrong. High converting landing pages are great for your business. After all, they encourage your target market to take actions that could increase your profit in the future. That’s why it’s vital to have well-constructed buyer personas.

It’s the only way to know their pains and what you can do to help them. Studying SEO practices and the psychology of colors also comes in handy during the creation of a landing page that is supposed to generate a lot of conversions. But here’s the thing: even if a user doesn’t convert, you can still collect valuable data from them. How? Using interactive landing pages. What is an Interactive Landing Page? An Indonesia Email List interactive landing page is a part of your sales funnel that offers a chance for conversion, but also gives the visitor a way to interact in another fashion. This can be something as simple as watching a video, answering a few questions, or taking part in a small quiz. Interactive landing pages can also present information in a smart way, encouraging users to explore the content — we did this in our Social Impact Report 2020 page, for example.



But what about the conversions?”, you may ask. Well, the first thing you need to know is that interactive landing pages are already more effective at generating conversions than static ones. That’s a fact. They are better at capturing people’s attention and keeping them engaged. But let’s say you’re not converting.interactive pages, because you’re getting precious information. You can verify exactly where users are engaging with your content. The parts they liked and disliked the most. Where they are clicking or just scrolling without reading. Then, you can use this data to improve your landing page, optimizing elements and sections, and making the user experience more interesting. What you’ve collected will also give you updated insights about your personas, allowing you to validate or adjust your strategies.  So, the bottom line is: it’s ok not to have a high converting landing page at first. What you truly need is a process to receive engagement data, so you can have a better comprehension of your personas.