When users actually

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Well, at least they fixed it and that's the end of the story, right? Not completely. There is also a small tweak to the influence calculation, the implications of which are not yet fully understood. If you read the post about this update on , you'll notice it says this: Desktop news feeds will no longer count reach until the user scrolls and the page story loads. Exactly what constitutes a load is a bit unclear, but fewer stories are now loaded at once in News Feed.
  
This actually benefits the accuracy of your metrics because it reflects Bosnia and Herzegovina Telemarketing Data impressions from users who are more likely to actually read your post rather than just quickly scroll through it in a cluttered news feed. Marketing Takeaway So, what does this change in the way reach is calculated mean to you? This could mean your numbers look worse or better. If you have a large mobile audience, including them in your new reach should help your score.



That being said, the fact that your reach score only improves  load the page story may also mean that you're not getting the points you were previously getting for those quick impressions. Once again, these impressions aren’t actually that useful because users aren’t actually consuming your content. So, at the very least, your impact numbers could better reflect what these new changes bring.