What is Paid Advertising

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Paid Advertising is a marketing approach in which a company presents an advertising offer to users to increase visits and attract more customers, where payment is made for every click on the ad, whether it is on search, social media, or websites, and therefore paid advertising is called (ads). pay per click). Read also about: Improving external SEO What are the importance and benefits of paid advertising? So where is the importance of paid advertising? What makes it so necessary? Paid advertising is an advertising campaign through which you can target the customers you want to reach, and the advertisement can also be directed to specific segments within a specific scope.



This is what makes us take a closer look at a statistic published in 2021 that companies in the United States of America spent an estimated $153 billion on paid advertising. In an opinion poll, it was indicated that 80% of buyers were more likely to buy from India Email ListC institutions that offer paid and customized advertisements, and in other studies it was found that 90% of purchasing transactions were made due to the extent of the influence of paid advertisements on the purchasing decision, and this is what makes us realize the benefit. From paid advertising, which is: 1- Identify the target audience and reach it Looking at other advertising campaigns, the fact will become clear to us that these efforts do not contribute to the process of controlling the target segment, and do not allow their owner to reach specific users.





In contrast, paid advertising allows the segment to be targeted and reached. 2- Paid advertising is a quick approach This is what distinguishes paid advertising. If there is an intention to launch a new product on the market starting tomorrow, through this approach you can draw the attention of users - starting tomorrow - towards your product. Once they click, the paid ads reach the target audience. 3- An easy indicator to measure success Paid ads contribute to knowing which ad attracts users to your site or blog, and what journey they take once they enter the site. It also allows tracking the way the user arrived and what he specifically did, which makes measuring success very simple, and this is what social marketing does not provide.