B2B company with Facebook targeting options

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14 reasons to use digital marketing as a

4. Measure/test website
Your website is more than just a business card. Depending on what you offer, it could even be your store. On your website you can indicate what you do and what distinguishes you from your competition. By using digital marketing you will naturally attract a lot of traffic to your website. The moment this happens, you can immediately see whether your website is converting well. You can gain many insights into the behavior of your target group from your website.

You have the option to use Google Analytics to see which Canada Phone Number List and products are popular. You have the option to use a tool such as Hotjar to make user analyzes with heat maps, for example. With the help of heat maps you can understand what your website users want, find important and want to interact with. This is analyzed by their click, tab and scroll behavior. Thanks to all these user analyses, you know exactly which products are doing well online and which are not. You can tailor your marketing and sales accordingly.

14 reasons to use digital marketing as a B2B company website measurement testing hotjar

5. Competition does it
If you have already started your own marketing, you have most likely already made a competitive analysis. With this competitive analysis you have discovered which resources your competitors use. You have probably come to the conclusion that they use digital marketing. If you have not made a competitive analysis, my blog explains tools with which you can view the search engine marketing of your competitors. If your competition does it and you do not yet use digital marketing yourself, you will miss a large number of potential customers.