There are two main types

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Paul-Louis is responsible for Plezi's acquisition activities. His advice is that if you want to use these campaigns to generate leads, you need to carefully target the audience for your ads. of audiences for paid advertising: new audiences defined using demographic and professional criteria (cold leads), or by creating a target audience similar to an existing customer database; retargeting audiences (hot leads), targeting those who have.

Already visited Users of your website who haven't converted yet. There are deutschland phone number also two different types of campaigns whose purpose is to: Provide premium content such as white papers, webinars, templates or case studies; Promote your product or service by offering a free trial, encouraging your audience to request a quote or a demo.



The content of the advertising campaign needs to be tailored to the purchase intentions of the target audience. With Plezi, you can create target audiences at the awareness, consideration, or purchase stage of the funnel and provide them with content that meets their specific needs. 8. Organize or attend sporting events Industry events are a great place to generate leads.