Affects the purchasing decisions of their followers

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Their lifestyles. This has gone so far that there are even social movements that have emerged within social networks. The work carried out by influencers also promotes a certain aspirational idea to achieve new lifestyles, however, the "hidden" side of the influencer 's work is revealing two major worrying issues: harassment and job demands. Harassment According to  ,  sexual harassment includes forms without physical contact, such as sexual comments about a person's body parts or appearance, catcalls, requests for sexual favors, sexually suggestive looks, stalking, and the exposure of a person's sexual organs. person to another.

Generally, women suffer more harassment. This is a problem that affects social networks, in fact the harassed influencers point out that: Systematically, women are harassed on social media with inappropriate or off-color comments. It is serious and also an added difficulty to dedicate yourself to that work. Adrián , author of the report Telegram Users Number List promoted by the Chair of Collaborative Economy and Digital Transformation of the UV. Harassed influencers are a social reflection on how vulnerable they are, especially due to the nature of their work ; However, this does not mean that they have to deal with these behaviors and attacks from their followers.



Influencers harassed Work requirement Another difficulty that influencers face is the demand they have for content creation, and this not only comes from their followers but from the platforms' algorithms. For example, if they do not publish one day, the formula can penalize them. They need to publish every day and, if possible, at the same time. They are very enslaved with 12 or more hours of dedication a day, weekends included. The lack of transparency of the algorithm creates a lot of stress and anxiety for them. Adrián , author of the report promoted by the Chair of Collaborative Economy and Digital Transformation of the UV.