Balance is to simply increase or decrease the fields you have in the form.

jilhok0003@gmai

This is so effective for two reasons Only people who are genuinely interested in what you do will consume the content When you promote the content through advertising, its super cheap because youre not selling anything, youre providing value. Pretty quickly, you start to build a large audience of people who have an interest in your offering. Lets say youre a physiotherapist. You could film a s video titled  reasons you have back pain. You could then set up a basic ad campaign targeting people in your local area that fit your basic customer avatar. Whos going to watch that video? People in the local area who have back pain.


Which, for a physiotherapist, is the perfect audience. Whats better is, these people Algeria WhatsApp Number are qualified AND educated. They know who the physiotherapist is already building trust and making them much more likely to take action and convert. And to supercharge this strategy, you could run retargeting ads to the people who watched the video, pushing them to your sales funnel. . Increase or Decrease form Friction When it comes to lead generation funnels, theres a fine line between lead quantity and lead quality. Its not hard to generate lots of leads at a low cost, but it is difficult to generate lots of QUALIFIED leads at a low cost. Its a constant balancing act, ensuring that you have both quality and quantity. The best way to strike the.





This increases or decreases the friction that someone has to go through in order to convert. The more questionsfields, the higher the friction. The fewer fields, the lower the friction. If youre struggling with lead quality, try and add some more fields to the form, specifically around the main reason your quality is low. For example, if you find the people you speak to arent motivated, add a how motivated are you? question. If youre not getting enough leads, try reducing the number of questions in the form and monitor what impact that has. Whenever were starting a new campaign, we will always start with fewer fields to make sure we generate as many leads as possible. And then if we feel like we need to improve the quality of the leads, well start slowly adding more fields to the form. . Include Social Proof Throughout If theres one thing that stops people from converting in a funnel, its a lack of trust.