Therefore first you need to select and organize the content you want to convey into a logical whole Not too much not too little This message formulated in clear neutral descriptive language without unnecessary professional terminology is the core of the text Only now can it be dressed up with various stylistic and rhetorical accessories as long as it is done in moderation Preferably in several variants depending on the purpose ie communication channel and target group The text for emailing which we send to people who give us permission to communicate with them must look different from the text for the website
However in each case you must write in such a way as to maintain a balance between the objectivity of the message and the subjectivity resulting from our involvement in promoting the product On the one hand writing about your offer as if you were some external Cell Phone Number List expert or other impartial observer smacks of artificiality and falsehood On the other hand the idea of complete content is that it is not advertising but information The line between informing and promoting is thin and you need to be able to draw it You need to be guided by a sense of moderation and delicacy The text must be reliable and descriptive
but we have the right to include a subtle suggestion you see now what it is like so make a choice we believe that the right choice suggests itself As we know there is no pure information just as there are no naked facts Well maybe the date and time or some quantitative data However everything that is not purely technical in nature is subject to interpretation at the level of description We select information give it greater or less importance and add comments that direct the readers attention to some aspects and divert them from others.