My online store is not selling, what can I do?

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Starting an e-commerce is not an easy task, and even more so when we haven't sold for months, we ask ourselves : What to do if my online store doesn't sell? Has the time come to close the business?

We all start an online business thinking that it will be profitable. However, to achieve sales and a positive and stable return on investment in the long term, effort and investment are necessary. Product promotion plays a really important role for anyone who wants to expand.

What to do if my online store does not sell?
When we are not achieving the sales we expected, it is necessary to rethink the strategy to detect where we are failing. It is important to provide value in a market niche that is in demand and, in addition, try to reduce spending as much as possible on what we can do without to increase the profit margin. Let's not also forget the importance of promotion and advertising.

Work on the content every day
We are selling on the internet and, therefore, it is necessary Mexico Mobile Number List to take care of SEO or web positioning. Whether it is the market in which we position ourselves, there are certain aspects that are usually common, so that your website is more visible and has greater authority in web search engines: create a buyer persona, analyze the competition, identify keywords, analyze competition, fix broken links, optimize loading speed, etc. Let's not forget that in our tactical plan content is king.



It is essential to always write your own content, and that the topics are related to the products and services of your online business. In addition, a fundamental tool in the content marketing strategy is the blog, helping you to better position your products and attract traffic to your Web..

Reduce shipping and return costs
We must make our consumers understand that shipping and return costs are not a problem that should slow down the purchasing process. If we achieve this objective, without a doubt, we will have a lot to gain. On our e-commerce website, there is a need to highlight the existence of economical shipping costs, as well as work on the possibility of offering completely free shipping costs above a certain billing amount.

On the other hand, managing returns should also be an important task. Many times they will not buy a product from us for fear that they will not like the product. If we manage to impose that trust, we will also do so by increasing our purchases.

Profitable niches
Before developing a sales strategy, it is perhaps as important or more important to find a niche that provides profitability and where there are really potential buyers. Many times the product is not the problem, but rather that there are really no people interested in what we are selling. Therefore, before making an investment in any type of product, let's think about the possibilities we have in that market.