A plot that gives life to their designs

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Here we explain the case of 5 examples of rebranding that we think are especially successful. 1. Correos Correos is currently the largest public company in Spain (with more than 3 centuries of history!). In June 2019, the brand presented a new identity with the aim of “championing the new times that the company is experiencing”; more focused on sustainability, digitalization and internationalization. What did the changes focus on? An adjustment of the logo : although it maintains its emblematic bagpipe and its crown, thus respecting the first design of 1977, all its elements have been simplified, giving it a cleaner, more modern and reproducible image at small sizes.

A new typeface – With the help of Monotype, the company has created a unique typeface for  Cambodia Phone Number Data the organization. They have baptized it “Postman”, to pay tribute to the company's emblematic professionals. This typography has given them elegance and modernity. The label, a new identification element : in the shape of a modular and flexible rectangle, the label has come to identify all the brand's communication pieces; advertisements, posters, presentations…: using the morphology of the bagpipe, they created a plot that gives a lot of joy and vitality and that joins the set of identity elements of the brand.





A new claim : “New times come through Correos” has become the claim that defines the past, present and future of Correos. Well, without a doubt it is an organization that has faced great challenges throughout its history. It is possibly one of the companies that has evolved the most over the years. A modernized tone of voice : if you have noticed the latest Correos campaigns, such as Women's Day , LGTBI+ Pride or their #ResponsibleShipping campaign , the tone they use is much simpler, closer and warmer.