Aaron explained that they peppered the

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3. Interview a third-party expert (and embed gated resources) For many brands, consistent blogging is a key source of lead generation. Every time you put out an article, it’s an opportunity for someone new to visit your site, discover your product or services, and opt in for more communications. But you don’t need to create all of that content on your own. Interviewing experts in your field (kinda like we did for this article) and sharing their advice or perspective can be a fantastic way to bring in new audiences.

Take, for example, this lead gen example brought to  Denmark WhatsApp Number Data us by Aaron Orendorff, previously the Editor in Chief of Shopify Plus. To help Shopify rank for some valuable keywords—such as “ecommerce replatforming”— Aaron interviewed a high-profile expert in the industry. Creative Lead Gen Example Interview Expert Aaron says it’s the quality of the interview that makes this lead gen example work. Rather than a heavy-handed sales pitch, the piece is an interview with Paul Rogers—one of the brightest and most respected leaders in ecommerce … That objectivity—and framing the article as an honest conversation about a ‘dirty word’—is highlighted throughout.

But wait—how do you actually generate leads with an interview or blog post?  article with three separate lead gen CTAs (including an Unbounce popup) to present visitors with downloadable content related to the topic of the interview. Creative Lead Gen Example Interview Expert It goes to show: Any piece of content can become a lead magnet, so long as you’re offering real value to your audience. 4. Send attention-grabbing direct mail that delights Direct mail might seem like an old-school marketing tactic—but that’s exactly what makes it so darned interesting for lead generation.