Twitter Marketing Campaigns You Should Know

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Promoted tweets, promoted accounts and promoted trends), in the last year several campaigns have been developed on Twitter that stand out for their originality and innovative application: the last one just a few years ago. days, on November 17, led by Citröen in the Netherlands. Here are six Twitter marketing campaigns to inspire you: 1. The Citröen DS5 twitter-race. Or at least that's what they called it: the first race on Twitter. It was held on November 17 in Holland to promote the launch of the Citröen DS5. The idea is apparently simple: a car of this brand, driven by the Dutch presenter Froukje de Both, left Amsterdam with an unknown destination: it was the tweeters who, using the hashtag ds5race,

were giving it the instructions , which the co-pilot dictated. to the pilot. The route could be followed through the Citröen Netherlands Facebook page using a camera connected inside the car, and also on Google Maps. Eight hours after departure, the car stopped in Soest and a secret code was shown: the first to tweet it, Bart van Australia Mobile Number List Dishoeck, won the prize: enjoying a DS5 for a year. The hashtag #ds5race was a trending topic in the Netherlands , and according to Hashtweeps, more than 370 people tweeted with this tag. 2. Fox at the Planeta Terra Festival. Volkswagen decided to sponsor the Planeta Terra music festival that was held in November 2010 in Sao Paulo, to promote its Fox model among young audiences. But how to take advantage of the event for the sake of notoriety? Volkswagen “hid” several entranc.

                       
                       

es in different places in the city and geolocated them on Google Maps . Of course: the only way to activate the zoom to find the exact point where each entry was was to write tweets with the hashtag #foxatplanetaterra. The more tweets, the more zoom. The first one to arrive got the ticket. In just two hours, the hashtag became a trending topic in Sao Paulo , and it remained there for the four days that the promotion lasted. The video that explains it now has more than  views. 3. Ben & Jerry's Fair Tweets. In 2010, ice cream company Ben & Jerry's pledged that all of its products would be made with fair trade ingredients. In  he chose to take this commitment a step further, and shortly before World.