How Google expanded the new Ads Transparency Center colloquially known

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Google ads performance max campaigns  screenshot of Google Ads lead quality tips Unfortunately that means lead generation campaigns have a harder time. Dont they always The quality of leads can be well really terrible from Performance Max if youre not careful. There are some strategies Google suggests you employ to improve lead quality but youll notice these are all on your site not directly through PMAX controls. Regardless I think these are all very valid suggestions and can help you prevent your forms from getting flooded with bot leads and annoying your sales department. If youre running lead generation campaigns I highly suggest you leverage at least one of these tactics to help avoid junk leads and keep the data clean.



Get ahead of your Google Ads Performance Max campaign optimization Performance Max campaigns can be great tools to extend your reach beyond single network campaigns and can help drive results but they almost Email Data always need handholding to make sure theyre hitting the targets you want. This list of optimizations should help you focus your campaigns right from the start and see decent performance after launch rather than starting without any controls and hoping things turn out. Here are the six ways to optimize your Google Ads Performance Max campaigns before they go live Use brand exclusion lists Control placements with brand suitability .




Take advantage of all creative options Dont be shy with audience signals Confirm all conversion tracking and set clear goals Track lead quality performanceHow to Use the Google Ads Library to Spy on Competitors jyll saskin gales Jyll SaskinGales Last Updated February Google Ads Paid Search Marketing Home How to Use the Google Ads Library to Spy on Competitors Lets go spy on some Google Ads  as the Google Ads Library. This means that Google now has a searchable ads library just like Meta and TikTok This is an exciting and long overdue development for Google Ads practitioners as we can now quickly find text image and video ad inspiration for our campaigns. And spy on our competitors of course. Table of contents How to use the Google Ads library How to use the Google Ads library to find your