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A great example of SXO to implement! SEO and UX: content above all! “Happy is King!” » (Bill Gates, 1996) Black hat techniques are more easily detected by smarter Google than before. Now Google scans like a user, trying to find interesting websites that present new and interesting information. This development has changed SEO strategies. To convince a user to stay on your page, you need to provide them with relevant content. For Google, a page should answer the user's question and give them what they are looking for. Combining SEO and UX by offering rich content is therefore highly recommended. Page loading time: SEO and UX impact Site loading speed improves your SEO. On the user side, the faster a site loads, the more satisfied they are. Google's PageSpeed Insights tool allows you to enter your URL to determine the loading time of your site in HTML and mobile versions. PageSpeed Insights measures the page's ability to improve your performance.
GOOD TO KNOW : Did you know ? According to Dareboost, the bounce rate of a site that loads in more than 5 seconds is 2 times higher than a site that only takes 1 second to load. Content-heavy sites and news sites should especially pay attention to loading speed issues. These are often Marketing List viewed on mobile. This brings us to the next point: the mobile experience. Mobile experience: SEO and UX criterion Your website must absolutely be designed using responsive design. This involves offering an optimal reading and browsing experience on all media: computer, tablet, mobile, etc. The loading time of your site, the ease of navigation and the display of your content must also adapt to all these devices. Since Google released its mobile-friendly update in 2015, webmasters and SEOs have had to take this criterion into account. Since 2018, Google has been unveiling its new concept: the “ Mobile First Index ”.

This project means that Google's algorithms are no longer based primarily on the computer version, but on the mobile version of a site. A good mobile experience is therefore crucial both for users and for SEO. Navigation is one of the most important elements of a mobile experience. Users and Google need to be able to quickly find what they are looking for. Button size and design can impact user interaction on your mobile website. Did you know ? According to a study carried out by Google in 2017, on mobile, visitors leave the web page if it is not loaded after 3 seconds. The loading time, just like on the desktop version, must absolutely be optimized on mobile, to avoid a high bounce rate.
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