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Main tasks of a community manager in digital marketing

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发表于 2024-12-15 18:08:55 | 显示全部楼层 |阅读模式
Improve your brand image. As users, something that often bothers us is searching for a company name on Google and not getting any results immediately. The fact that a company does not have an online presence can be a problem, since nowadays it is essential to have an updated website that is well linked to its social media profiles. The community manager will help you convey a good corporate image , offering consistent, quality and updated content on all your communication channels. With all this online activity, your presence will increase and from that moment on, when a user searches for information about your company on the Internet, they will find your corporate website as the first result, followed by the blog and social networks.

Quality content management. Finding quality content asia mobile number list takes a lot of time. The community manager knows the tools necessary to find those relevant topics that fit perfectly with the designed communication strategy. The immediacy demanded by social networks means that, sometimes, publications do not perfectly meet this level of quality. However, a community manager will know how to manage the frequency of publications with interesting and coherent information.



Another important aspect that we cannot forget is our website. Social media activity should have an impact on the web traffic you receive on your website. That is why it is important to direct all your followers on Facebook, LinkedIn, Twitter, Instagram, etc. to visit your website because once there, through landing pages and CTAs, you can convert those visits into sales opportunities.

Metric analysis. Analyzing the data obtained from online activity will allow us to better understand our company's environment . Reviewing brand mentions, tracking significant interactions, as well as establishing the most appropriate KPIs and interpreting them to measure ROI are some of the tasks that the community manager performs to prepare the results report.

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