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The industries that are most vulnerable to the shift are industries where their products are expensive, not used often, and durable. Cars, for example. But again, the brand matters. There are three strategies for companies that Image Manipulation Service want to take advantage of their brand name in the collaborative economy. Partner with companies that have strong positive brand sentiment. This provides a level of brand trust, which is useful in encouraging people to try your initiatives in the collaborative economy. Leverage your own brand to increase your collaborative capacity. Determine if your brand has strong positive recognition, and if it does, make sure your brand is front and center as you launch sharing programs. Focus on customer experience to build your brand. For companies that are already well known,
providing a high caliber of customer experience assures the continued strength of your brand—a necessary step in attracting customers in an era of collaborative consumption. Engage with your customers frequently to identify ways of providing a more seamless experience, and build your brand over time using customer insight. Andrew Reid and I have a webinar on this, called The New Rules of the Collaborative Economy. Your readers may want to check it out. What are the socio-political effects of the collaborative economy? With the coming Age of Robots, how does the human compete? For manual jobs, there will be massive disruption. I don't see how we will not have to have something like a “universal basic income” to keep people above the poverty line. This is a socialist idea, perhaps, but we are venturing into totally uncharted waters.One could argue that the sharing economy reduces consumption, but the data is proving otherwise.
The auto industry and the car-sharing industry both had their highest sales and highest ridership during the same time period last year. This may not be sustainable. In fact there are many who argue that Uber and Lyft should be replaced by public transportation. Right now, our politicians may be too busy arguing with each other to focus on real worker issues. The AARP is looking at ridesharing as well, so there are different views that are coming into play. What if “free” became the business model? See couchsurfin for example. Or Yerdle. We are going to see companies nurturing customer ecosystems to enable customers to co-create and sometimes build new products as partners . The ride has just begun.Peer-to-peer commerce promises to change how we live forever.
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发表于 2022-8-20 16:53:59
