|
And if you don't have enough brand or enough AdWords spend you pretty-much are not going to get the exposure needed to get consumer reviews and rank organically, unless you license/steal/borrow/mix/re-mix content to build an opening "reviews" database. Some software tools, like Web Data Parser, make the process easier, but you still need to wrap everything in some time of value add (good design, mash ups, etcOr have great public relations. Or start your site off as an editorial only play, where you review what interests you, and then move the brand into the reviews space after you get some momentum and an organic traffic flow. Matt Cutts explained how thin listing pages may be against their guidelines Use robots.txt to prevent crawling of search results.
Pages or other auto-generated pages that don’t add much value for users coming from search engines. …. Don’t create multiple pages, subdomains, or domains with substantially duplicate content. Avoid “doorway” pages CPA Email List created just for search engines, or other “cookie cutter” approaches… and yet Google crawls form boxes to generate new URLs. Search is growing more subjective, becoming more about competition and expanding the ad channel. Think like a black hat. You have to stay ahead of Google's internal products & services if you want to avoid the spam label. The shopping search engines/price comparison sites spend.

Enough on AdWords to be considered a value add user experiencethey give AdWords a broad backfill baseline inventory which other merchants have to compete against but if Google can evolve their Product Search into a revenue stream and encourage reviews then many shopping search engines will soon run out of steam. A Microsoft engineer notes: I believe that the locus of advertising will gradually shift towards the creation of valuable and compelling content. There is, however, a relative dearth of professionals or companies that can provide such content creation services. Perhaps advertising agencies might evolve in this direction, or perhaps this may an opportunity for forward-thinking individuals? Eventually Google will need to become.
|
|