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In this sense, the commercial side of an idea should not be conceived only as an economic magnitude. That an idea can be sold means that it is valuable to other people. Therein lies the importance of commercial intelligence, which is not presented as a magic formula or a compendium of sales secrets. Rather, it has to do with a specific way of processing information . BI is a kind of practical intelligence.
Which is aimed at detecting and showing the valuable side of things. In Spain, this concept has been worked on by Luis Bassat in his book Commercial Intelligence. In this work, the Barcelona publicist talks about the buy email database importance of values such as trust and skills such as teamwork or communication. Business Intelligence Values Following Bassat's text, the key to commercial intelligence is to generate trust.
Well looked at, this key does not have an exclusive relationship with the commercial, but is a general value. Trust is achieved by carrying out an exercise in empathy , which allows the interlocutor to be understood and made to be understood by the interlocutor. Human beings, as social animals, have needs for each other. So, a commercial mind is one that knows how to understand the people around them and identify their needs in order to offer them solutions. The way in which these solutions are presented is fundamental, and for this, communication must be worked on.
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发表于 2023-3-27 14:21:37