The Most Common Foreign Market Entry Strategy Is Licensing

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Comprehensive cooperation is related to licensing. Licensing, as a form of penetration and presence in a foreign market, lies in the fact that an enterprise that owns property rights to products (production technologies, product design, etc.) and other intangible assets (trademarks, copyrights, marketing technologies, methods organization of the production process, logistics solutions, etc.) transfers the right to use them to a foreign legal entity for a set fee.
According to the criterion of the object of licensing, one can single out classical licensing, production licensing, trademark (brand) licensing and franchising.


Cooperative forms of penetration and presence of an enterprise in foreign markets without pooling capital are based on long-term cooperation with partners in a specific field of activity. According to the criterion of the level of configuration of activities in the whatsapp mobile number list value chain, the following types of cooperative (without capital pooling) forms of penetration and presence of an enterprise in foreign markets can be distinguished: procurement cooperation, scientific cooperation, contract manufacturing.
Most specialized cooperative (without capital pooling) forms of penetration and presence of an enterprise in foreign markets are in addition to other forms of penetration and presence of an enterprise in foreign markets. They are focused on cost reduction (manufacturing contract, procurement cooperation), the acquisition of production capabilities (scientific cooperation).



Cooperative (without capital pooling) forms of penetration and presence of an enterprise in foreign markets are characterized by a low level of participation, accompanied by a low level of control, a low level of risk, and an average level of elasticity (a prerequisite for which is the long term of the cooperation agreement).
Cooperative (with the pooling of capital) forms of penetration and presence of an enterprise in foreign markets are based on cooperation with a partner or partners (most often from another country) in a foreign market. As a result of such cooperation, a new enterprise is created that operates in a foreign market. In contrast to cooperative (without capital pooling), cooperative (with capital pooling) forms of penetration and presence of an enterprise in foreign markets are characterized by closer relationships between business entities.