To change from the major cosmetics groups

alamin0

attract traffic to your website thanks to attractive but above all interesting quality content that will allow you to qualify prospects (especially through forms) and send these prospects to your sales team to feed your database. Coupled with good SEO practices, you will be able to position your blog on the first results of search engines and develop a real competitive advantage. This is what L'Oréal Professionnel has decided to do in the United Kingdom by offering a


BtoB business blog for hair salon professionals who are their target. To Poland phone number list change from the major cosmetics groups, we can talk about Oh my cream, a concept of stores specializing in advice and selection of the best cosmetics brands in terms of quality. Here again, the use of the blog allows not only to provide advice but also to acquire new customers. Thanks to digital, many practices have become widespread and are no longer only accessible to large groups; as is the case with traditional marketing.

For example, television or press advertisements, where the prices are exorbitant, do not allow you to precisely target and calculate your ROI (Return On Investment). Build loyalty through the creation of communities A customer's experience does not end after their purchase. You must continue to maintain the relationship that you have been able to develop with him and continue to satisfy him. Thus, you can turn it into a true ambassador of your brand.