How to enhance the attention of the types of clients in travel agencies

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Still don't know who your ideal client is, this guide can help you: How to create a valuable client portfolio? How to segment in a travel agency Did you know that 88% of people prefer to close deals with companies that offer personalized experiences? To provide the best experiences, you need to know your customers and the best way is to take advantage of the segmentation technique. This method consists of dividing consumer groups according to needs, attributes or behaviors . Find out below what are some of the most important segmentation criteria: Demographic : age, gender, occupation; Geographic : continent, country, city, neighborhood; Psychographic : interests, values, recreational preferences; Behavioral : habitual behaviors, frequency of use.

Now that you know what this method is about, you need to learn how to segment a travel agency in 3 steps . These are: 1. Define the service and the target market The first step is to establish the characteristics of the service you offer and define the buyer persona . Thus, you will be able to build the target market from which you will begin the segmentation. 2. Design and apply segmentation strategies Once you have your defined target audience, you will need mobile number list to develop a plan appropriate to the business objectives of your company . Among the strategies that you can design, the following stand out: Massive: They cover all segments of your target audience; Differentiated: They address two or more identified groups; Concentrated: They are specific and focus on a single customer segment. Personalized: It is aimed at a single segment, but also the communication channels, content and messages have a high degree of individualization.



Evaluate profitability and feasibility Before applying the strategies, you must verify that it is a profitable and viable project . To do this, you will need to assess what resources are available and analyze whether the financial return justifies the investment. You may be interested in reading: Strategic Marketing Plan: Structure and Examples . Types of clients in travel agencies When characterizing consumers, it is possible to differentiate different types of clients in travel agencies . This categorization will depend on various factors such as character, objectives or its characteristics. It is essential to know and study this segmentation in advance to be able to anticipate the needs and preferences of each client and provide the best travel advice . Discover below some of the most important consumer classes.