Come Into Play As The Goal

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You will preach in the desert In short, you will not know who you are addressing  In the age of attraction marketing we cannot pretend to become talking heads without caring who receives the information. Knowing our audience well will allow us to adapt the message and optimize the speech. 4. You will make content without a common thread, without head or tail It is possible that you have invaluable material, a first-rate writer, and yet your pieces of content do not have a concordance that makes sense within your digital ecosystem.

You will invest a lot of time The maxim that time is money is more real today than ever. If you are not clear who your Buyer Persona is, you run the risk of investing a large amount of time in knowing how they interact, what social networks they use, what type of Latest Mailing Database purchases they make or how they like to consume digital content. You will be lost in a sea of ​​information that you will not be able to interpret. 6. Your marketing resources will be kept to a minimum No matter how much you invest, your budget will never be enough if it is not well directed. It is vital to focus the shot and impact who you are interested in impacting, otherwise you will waste money and resources in reaching people who will never become leads.



It will decrease your lead capture volume This is the most visible symptom of not having done a good job defining your Buyer Persona and surely what will make you reconsider. Do not wait to see bad results to get to work, doing it wrong or doing nothing has consequences. If you don't target your content well towards the type of customer you want to capture, how do you expect them to approach you? Now you know a little better about the risks involved in not being clear about who your ideal customer is and we hope it won't take long for you to have a good x-ray, but remember that the Buyer Persona is dynamic, it's constant work that you'll have to adjust to what throughout the entire process.