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Data as the dual drive, and through a diversified digital system, reconstructs hotel consumption habits and realizes sustainable consumption in all touchpoint scenarios. Recognizable, reachable, insightful, and serviceable. Finally, through business digitization, the two-way development of data helps the company's online and offline global consumption operations. To this end, the marketing platform needs to improve the following functions: 1) Provide a variety of marketing methods In addition to supporting traditional marketing behaviors in the hotel industry, such as advertising, fission, and channel support.
It is also necessary to support smart marketing based on big data, such as real-time online marketing triggered by consumer activity events, user-based Oriented marketing, consumer periodic, staged marketing of delineated groups phone number list of people by portraits. Company operators can also select appropriate scenario templates according to operational needs, and quickly and automatically initiate marketing activities. 2) Customize the marketing plan according to the scenario and expand the marketing boundary By organically combining floor components, the automated marketing process design can be quickly completed. At the same time, the operation can adjust the process by itself.
Flexibly adapt to new scenarios and new processes, facilitate timely promotion based on current scenarios and hot events, and avoid blindly relying on technical team development to slow down operational efficiency. 3) Effectively connect people, goods, and markets to avoid isolated islands of information The operation releases approved marketing activities, consumers view ongoing activities and hotel room information through the C-end system, and the data flows to the transaction system when placing an order. When the activity resources are exhausted, the operation can continue to be carried out by supplementing the budget or adding new marketing methods.
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发表于 2023-4-9 17:14:19