You then developed your strategy

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Through the blog you can reach customers that you would not reach if not with large advertising investments. You can use this space to tell your story, make yourself known, show what your peculiarities are, what distinguishes you from others. Google likes the blog .

Did you think that a showcase site, therefore with static pages, would be enough Specific Database  to make you leap to the top of search engines? You are wrong. Google really likes dynamic ones with constantly updated content and will therefore tend to index them better. And always remaining on search engines, a blog brings more visits to the company website .

Having always new content (if written with an SEO perspective) will be easily found on Google and therefore will increase visits to the site and consequently potential customers: they will be looking for you and not the other way around. How to start a corporate blog? The technology for starting and managing a blog is mostly free and easy to use; platforms like WordPress or Joomla make it very easy.