What is the first commercial information?

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The first commercial, called "Ginsu Knife", revolutionized television advertising and ushered in a new era of product advertising. Aired in 1978, this iconic 30-minute trailer showcased the versatility and durability of the knife set.

The "Ginsu Knife" commercial was created by Barry Becher and Ed Valenti, two advertising executives looking for creative ways to sell products. They recognized the untapped potential of the emerging TV medium  and saw it as an opportunity to engage audiences with long-lasting persuasive advertising. The promotional information presented viewers with a set of knives that promised outstanding quality and performance. He used various marketing techniques to attract and convince potential buyers. Commercial news host Ed McMahon and an enthusiastic spokesman named Arnold Morris used a combination of performance, storytelling, and urgency to capture viewers' attention and convince them of the story. the value of the knives.

One of the main strategies used in the "The Ginsu Knife" commercial Buy Email List was the use of impressive performances. The knives are shown cutting through a variety of objects, including tins and  wooden planks, highlighting their sharpness and durability. This visual spectacle is intended to create a sense of wonder and convince the viewer of the superiority of the product.



Another effective technique used in informational advertising is storytelling. The presenters highlighted knife features, such as  precision blades and rust resistance, and told a story around their potential benefits. They describe the knives as essential tools for everyday kitchen tasks, offering users practical benefits and saving time.

Additionally, commercials incorporate an element of urgency by introducing limited-time offers and exclusive bonuses. Viewers are drawn to the promise of extra knives or cooking utensils if they act quickly. This sense of scarcity and added value drives immediate purchase decisions.

The commercial "The Ginsu Knife"  was a huge success, exceeding expectations and generating millions of dollars in sales. His impact on the advertising industry was profound, as he demonstrated the power of television as a direct marketing tool. The commercial information format, which combined informative content with persuasive sales tactics, laid the foundation for future commercial communications and the growth of direct response marketing.  In short, the first commercial, "The Ginsu Knife", marked an important milestone in the history of advertising. Its innovative approach, combining performance, storytelling and urgency, captivated audiences and paved the way for the development of long-term product promotions. This iconic commercial not only revolutionized television advertising, but also laid the groundwork for a new era of direct response marketing.