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A final example of success is found in the famous interactive content that Spotify constantly offers , creating personalized experiences adapted to each consumer thanks to the use of data. In addition, it allows you to share your lists, songs or your musical summary of the year on other social networks, thus increasing the visibility of the brand. At the European Business School we are aware of the importance of knowing all these strategies in detail and for this reason we offer the Master in Digital Marketing , with 100% practical training that will give you the necessary knowledge to lead the digital transformation.
If you are interested in this or any other course that we offer, do not hesitate to contact us and we will be happy to advise you.Digital marketing is one of the professional fields with the greatest presence and, above all, the most future in Job Function Email Database the entire labor market. The overwhelming evolution of new technologies and the Internet requires professional profiles in companies with the capacity to generate value and make the most of digital media. In the following lines we will tell you what digital marketing really consists of and we will detail how to make an appropriate strategy.

In addition, we will see what are the most relevant types of online marketing today to become a true expert in the field. WHAT IS THE DIGITAL MARKETING? It is possible that at some point in your life you have heard the expression digital marketing. You may have some vague idea. However, it is likely that you do not know exactly what this concept is. Digital marketing encompasses a set of actions and strategies followed by a company in order to promote a specific brand on the Internet.
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