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Recently, I chatted with a small operating partner and talked about an old and new fission activity they recently did. This little friend feedback that the fission effect is not good this time, why is the fission effect not good? I discussed the reasons with her and found that the so-called fission gameplay template is important, but the fission methodology is more important. Knowing it, knowing why, and understanding the methodology of fission, you can play any kind of fission gameplay template. Case review Enterprise background : The company where this operation partner works is doing online education.
Fission idea The old users who have signed up for a certain course will start the traffic, and these users will share the course, so that the old can bring the new, so that more new users Phone Number List can buy the course. Implementation process: At present, only a certain course has opened the old and new activity. This activity is called invitation and reward. If the old user purchased this course in the Mini Program, the associated WeChat service account will receive an invitation to participate in the event with prizes, and the event details page can be entered on the message template.
On the event details page, a personal poster generation function is provided, and old users who sign up for the course can generate posters with one click. There is a point here that is worth learning from. This event has a lot to think about for users. Even the copywriting that users sent to Moments has helped users to think about it, and they can be copied with one click. Old users attract new users through posters, and new users can buy a course of 69 yuan for 9 yuan, that is, a red envelope of 60 yuan for new users. And old users have a step-by-step reward, inviting 3 people to get A gift, but it cannot be superimposed.
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发表于 2022-9-21 14:46:37